Since my hair is dyed, it tends to get really dry when I shampoo it but not with this one. While I was shampooing, my hair didn't feel like straw. My hair was moisturized and easy to detangle. Also, after my hair dried about 80%, it still felt moisturized. I used a different deep conditioner from the shea moisture line so I don't know how the matching conditioner works but the shampoo is a keeper for my hair.